When Megan and I founded Strength Warehouse in 2018, we did so with a modest budget of $15,000. It may not have been much compared to the multi-million dollar investments of other gyms, but this limitation turned out to be an advantage. Instead of focusing on flashy aesthetics that attract newcomers, I was compelled to invest only in equipment that truly delivered results.
Knowing I had no substantial marketing budget, I understood that the success of Strength Warehouse would rely on the word-of-mouth recommendations of my clients. This meant one thing: I had to deliver exceptional results.
So, when it came time to create my shopping list, I prioritized the essentials. Barbells, durable rubber bands, a few select machines, skipping ropes, exercise mats, and a rower became the foundation of Strength Warehouse. Additionally, I crafted boxes, and we acquired a couple of medicine balls.
When the equipment arrived, I realized that it was all I needed.
And indeed, it was. For the next few years, in our small suite on cyber drive, we transformed people’s fitness levels without the need for mirrors, chrome, or elaborate sound systems. We focused on making noise through hard work and determination.
Today, with the ability to invest in more equipment, we choose to expand our inventory with more of the same essentials: rowers, barbells, squat racks, and boxes. You won’t find pec decks, fancy machines, or stair steppers at Strength Warehouse. Instead, you’ll witness individuals engaged in squats, push-ups, and pull-ups because these fundamental exercises deliver real results.
Individuals who prioritize their fitness know that an extensive range of equipment is merely a distraction. Most gyms sell comfort through cushioned machines, glossy finishes, and polished chrome. However, truly fit individuals—those aiming to lose weight, enhance performance, or alleviate back issues—steer clear of such distractions. Those who are genuinely committed know that more options aren’t necessary; what they need is hard work.
Almost every person who joins Strength Warehouse has previous gym experience. Almost without exception, they express disappointment, saying, “I didn’t make any progress.” They initially sought the cheapest or largest gym or the one with the most machines. But eventually, when they realized they craved genuine results, they sought out a coach.
And coaches don’t rely on those distractions. Professional coaches, whose success hinges on delivering tangible outcomes, opt for barbells, boxes, squats, push-ups, and personalized nutrition plans. Forced to choose what works, they prioritize the basics.
Many new clients who schedule a No-Sweat Intro at Strength Warehouse may initially observe, “This looks like a lot of open space.” And they’re right. Open space is essential when you’re focused on movement. And if you want to achieve true fitness, movement is key. Fitness requires no chairs, no padding, no seat belts.
At Strength Warehouse, you’ll find everything you need and nothing you don’t. We optimize every inch of our space, ensuring no wastage of time, effort, or resources. Looking back, I now realize I would have purchased even less equipment. The four machines I acquired in 2018 now sit in our back room, unused. Meanwhile, under the vibrant LED lights, our clients conquer burpees, execute snatches, scale ropes, and wear smiles of accomplishment. They have become remarkably fitter over time, and my coaching skills have improved exponentially. Yet, our equipment remains unchanged because the essentials stand the test of time